“Bringing together these solutions will help deliver our strategy, drive growth, and exceed expectations for care providers, consumers, and our other partners. Since 2014, Anthem Blue Cross and Blue Shield of Georgia (Anthem) has provided medical claims administration and medical management services for the State Health Benefit Plan (SHBP). “Carelon makes connected care possible for everyone by putting people at the center of what we do and delivering the right balance of care, technology, data-driven insights and expertise to solve complex challenges and help consumers lead healthier lives,” Pete Haytaian, who is executive vice president of Anthem, and president of Carelon, which the company said serves one in three people in the U.S.
ANTHEM BLUE CROSS BLUE SHIELD FULL
The Carelon name is “derived from the word ‘care’ and suffix ‘lon’ meaning full and complete,” which “stands for the importance of providing full and complete care,” Anthem executives said. In Anthem’s case, the health insurer will “fully transition its capabilities and services under the Carelon brand over the next two years,” the company said. And two years ago, Cigna created Evernorth, putting its medical care provider services and Express Scripts pharmacy benefit management company under the Evernorth umbrella. UnitedHealth Group, for example, owns the Optum healthcare services business with an array of outpatient providers and doctor practices while the big drugstore chain CVS Health owns pharmacies and retail health clinics along with the health insurer Aetna. Increasingly, health insurers are putting healthcare services they own under a different umbrella and brand even as they work to provide health plan customers and employer clients more coordinated care. On June 28, the new Elevance Health holding company name will become official when company executives ring the opening bell at the New York Stock Exchange and shares “begin trading under the new ticker symbol ELV,” the company said.Īnthem, which operates an array of government and commercial health insurance including Blue Cross and Blue Shield plans in 14 states, is the nation’s second-largest provider of health benefits behind UnitedHealth Group’s UnitedHealthcare. She has engineered several acquisitions, invested heavily in digital capabilities to engage consumers and overseen the launch of the health insurer’s own pharmacy benefit management company, IngenioRx.
The corporate rebranding - the company’s second in less than a decade when the parent name changed in 2014 from Wellpoint to Anthem - is being done to reflect the company’s businesses and operations, which have changed dramatically under the four-year reign of Boudreaux.
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